When a ticket is bought with GUTS the ticketholder is guaranteed to enter the venue. Every ticket generates a special code, for each ticketholder. No matter how many times a ticket is (re)sold.
No Resale Profits
If something came up, ticketholders can sell their tickets via GUTS at any time. You just can’t make a profit by doing so.
No Expensive Hardware
Promoters and venues can use GUTS without having to invest in expensive scanners or other hardware. All that is needed is some smartphones.
GUTS knows who actually is attending the event, regardless of how often a ticket is (re)sold. The result is great userdata from the actual attendees, making future promotion a breeze.
GUTS registers the ownership and the properties of the tickets in blockchain. This decentralized network makes it impossible to change the properties of a ticket, but allows ownership to be transferred honestly and transparent.